I’m Muhammed Ashif, a multi-disciplinary Creative Art Director with roots in Saudi Arabia and Bahrain. I specialize in 360° design — from bold brand identities and immersive websites to striking 3D/2D animations and product experiences. I craft visual stories that connect, engage, and leave a mark.
Currently leading visual strategy at RMZ Services, I craft design systems that strengthen the brand's voice across PR campaigns, digital platforms, and internal communications. From presentations to promotional kits, I ensure every asset reflects creative clarity and brand integrity
At Aramco Gulf Operations, I supported corporate PR efforts through impactful visual storytelling designing presentations, promotional materials, and digital content that enhanced the company’s external and internal messaging.
At Greyscale, I wore many creative hats from designing 2D/3D assets and building brands, to managing digital marketing and concept development. I led design direction across campaigns, handled motion graphics, photography, web design, and brought characters and ideas to life with sketching, sculpting, and storytelling
I specialized in character animation at Toonz, creating stylized 3D stories with emotion and energy. My role spanned storyboarding, motion graphics, VFX, and digital sculpting — all while pushing the limits of visual storytelling in high-quality animated projects
My first dive into the animation world started here — scripting, designing, and animating short films with a humorous twist. It was a crash course in creativity, where I learned to turn wild ideas into visual comedy — and fell in love with storytelling through design